Gus de Souza - Portfolio

Responsive Web

Universities Enrollment Form

A multi-step enrollment flow for prospective students

Tools: Figma, Miro and Notion

Context

Enrolling in a university takes more steps, more decisions and more documents than most digital forms are built to carry. The same flow had to work across all 15 of Anima's institutions, each one wearing its own brand.

The problem

There was no existing form to iterate on, and the content is genuinely heavy: personal information, course selection, documentation and payment, in one sitting. Long forms fail in a specific way, which is that people lose track of where they are and how much is left, and then they leave.

My role

I mapped and sequenced the whole flow before a single screen was designed, ordering it the way it makes sense to a student going through it for the first time rather than the way the institution administers it. Progress communication got priority at every step, so the student always knows what is behind them and what is left. The white-label structure from the portals extended into the form, so one build carries 15 identities.

Business impact

The new enrollment experience turned a long, administrative process into a guided conversation that keeps students oriented from start to finish. Clear progress tracking, focused steps and contextual guidance reduce the uncertainty that typically causes people to abandon complex forms, helping more prospective students reach the end of the enrollment process. The result is a smoother path from interest to completed enrollment, with fewer opportunities for drop-off along the way.

Usabit is a Brazilian tech studio specialized in outsourcing, design, and software development, assembling dedicated squads to help large brands build and scale digital products across mobile, web, and beyond.

Showcase Case study