Gus de Souza - Portfolio

Responsive Web

Universities Web Portals

15 university web portals on one scalable design system

Tools: Figma, Miro and Notion

Context

Anima Educacao owns 18 higher education institutions across Brazil, more than 330,000 students, and brands that run from Anhembi Morumbi to UniBH. Each one needed a web presence, and each one had a real claim to its own identity.

The problem

The task was never to design one portal. It was to design a product flexible enough to carry 15 universities, each with its own identity, campus structure and course catalogue, without rebuilding it from scratch every time. Every layout decision had to hold for a law school in Sao Paulo and a design college in Belo Horizonte equally well.

My role

I ran discovery across the institutions first, in structured conversations with Anima's representatives about what actually made each university distinct: courses, campuses, positioning, audience. That groundwork is what made a shared foundation possible without flattening the differences that mattered. From there I built the white-label system: consistent information architecture, flexible content modules, and branding rules that survived contact with 15 different identities.

Business impact

Anima got 15 portals without 15 separate design and development efforts. The shared foundation reduced the cost and time required to launch each institution, while giving the group a repeatable way to expand its digital presence. New portals could be assembled from an established system rather than designed from scratch, turning what would have been a series of one-off projects into a scalable product.

Usabit is a Brazilian tech studio specialized in outsourcing, design, and software development, assembling dedicated squads to help large brands build and scale digital products across mobile, web, and beyond.

Showcase Case study