Ânima Educação — University Portals
End-to-end design of 15 university portals for Brazil's 4th largest private higher education group, each institution distinct, all built on the same scalable foundation.
Company
Usabit and Ânima Educação
My role
UX UI Designer
Tools
Figma, Miro and Notion
Context and process
Ânima Educação owns 18 higher education institutions across Brazil, with over 330k students and brands ranging from Anhembi Morumbi to UniBH. The challenge wasn't designing one portal. It was designing a product flexible enough to represent 15 different universities, each with its own identity, campus structure, and course catalog, without rebuilding from scratch every time.
Discovery across 15 institutions
The project started with structured conversations with Ânima's representatives to understand what made each university distinct: its courses, campuses, positioning, and audience. That groundwork was what made a shared design foundation possible without flattening the differences that mattered.
One system, fifteen identities
The core design challenge was building a white-label product that could absorb each university's visual identity and content structure without breaking. Every layout decision had to work for a law school in São Paulo and a design college in Belo Horizonte equally well.
Scale without compromise
Designing 15 portals as a cohesive system, rather than 15 individual projects, required consistent information architecture, flexible content modules, and branding rules that held up across institutions. The result was a product that scaled across the group without each portal feeling like a copy of the last.